
Seeing Senses with Sarah Hyndman
Seeing Senses. Where there’s more than meets the eye.
“Recommend this podcast. Be the one who spotted it first. That puts you in the room with brilliant original thinkers”
Join Sarah and her pioneering cross-industry guests to discover the incredible things we can learn when we escape from our silos. Uncover the hidden role multi-sensory perception plays in emotion, meaning and memory. Starting at first sight to all the senses from sound, scent, touch and taste to humour and synaesthesia. From the colour of sound to shapes that taste sweet, each episode brings you into conversation with perfumers, scientists, writers, chefs, artists, designers who are multi-sensory pioneers across different disciplines.
Join Sarah to explore how what we see connects to what we sense and why this matters for how we communicate, create, and connect.
Whether you’re a curious creative, an experience designer, or a business owner wanting to shape stories that resonate on a sensory level, this podcast helps you tap into the magic where science meets feeling.
Links:
More Seeing Senses content & info.
Book Sarah Hyndman to speak at your event.
Sarah’s the founder of Type Tasting and the curator of The Sensologists briefings .
Find Sarah on LinkedIn and on Instagram.
Seeing Senses with Sarah Hyndman
Trailer: countdown to the launch
What can you learn by going behind the scenes in an experimental psychology lab, a perfume maker’s studio, a stand-up comedy show or an immersive chef’s table supper club?
This is the countdown to the launch of a brand new podcast
Seeing Senses with Sarah Hyndman
Where there’s more than meets the eye
Launching on Thursday 22nd May
Subscribe to the Seeing Senses podcast at https://seeingsenses.substack.com/ for updates and extras.
The podcast is for creators, small businesses and the curious. It uncovers the magic and science behind what makes us feel, starting at first sight.
The first guests in series one include:
• Experimental psychologist Professor Charles Spence from the University of Oxford.
• Artisan perfumer Sarah McCartney from 4160 Tuesdays.
• Editor of Design Week Rob Alderson on the stand-up show he created for the Edinburgh Fringe Festival.
• Chef Jozef Youssef, founder of Kitchen Theory, a restaurant with an award-winning immersive chef’s table supper club.
Also joining me in series one are TV presenter LJ Rich, audio alchemist Steve Keller, artist Sue Webster, typographer Dan Rhatigan and podcast host Radim Malinic.
Join me, Sarah Hyndman, as I talk to experts from different fields to discover how they connect what we see to what we sense and feel. Find out how they work with the senses to shape our emotions, memories and choices. How they create unforgettable experiences that people can’t help talking about.
My guests are people who have inspired my multi-sensory journey over the last 12 years. What was only meant to be one year away from running my graphic design business back in 2013, turned into a whole new career, when I started to go to events and discovered that I could be a part of this amazing world where science meets creativity meets senses.
The most exciting ideas happen when we connect across different disciplines.
About the host
Sarah Hyndman is a designer/researcher, author and international speaker. She’s written books including the bestselling Why Fonts Matter (Penguin). Sarah co-publishes research with Professor Charles Spence, University of Oxford, and is chef Heston Blumenthal’s experiential font science expert.
Sarah is the founder of Type Tasting and curator of The Sensologists.
Subscribe to the Seeing Senses podcast at https://seeingsenses.substack.com/ for updates and extras.